Confirm the campaign
Agree the priority, audience and action that matters.
→A discussion proposal for UJ
Give UJ a visible, always-on home in Joburg.
A practical media partnership combining a dedicated UJ Hub with monthly content, social, email and event exposure.
One connected approach
01
Always-on UJ HubA home for UJ content, events and information
02
Campaign amplificationEditorial, social, newsletter and event exposure
03
Clear reportingSee what was delivered and how audiences responded
UNIVERSITY OF JOHANNESBURG × JOBURG.CO.ZAPREPARED FOR DISCUSSION · AUGUST 2026
01 / The opportunity
A campaign should create more than a short spike in attention.
Joburg.co.za gives UJ flexible campaign exposure when a programme, event, application period or campus story needs additional reach.
02 / How the media offer works
One connected path from local visibility to action.
Each campaign starts with a clear UJ priority, then combines useful content and Joburg.co.za distribution to direct interested audiences towards the relevant UJ destination.
Create
Turn priority messages into useful local content.
→Distribute
Use Joburg.co.za social, email and event channels.
→Direct
Send interested audiences to the right UJ next step.
→Report
Show delivery, engagement and campaign response.
03 / What UJ receives
Campaign reach when it matters. A permanent home between campaigns.
UJ selects the campaign package that suits each priority. The UJ Hub is included as a value-add, creating an ongoing presence without a separate hub fee.
A
Monthly campaigns
Flexible exposure around UJ's priority moments.
- Editorial content that answers relevant questions
- Social, newsletter and event exposure
- Clear links to the relevant UJ destination
- Reporting against agreed campaign actions
Choose Boost, Thrive, Elevate or Accelerate for each monthly priority.
B
UJ Hub on Joburg.co.za
A dedicated home for UJ content and opportunities.
- Bring UJ content, events and key links together
- Showcase programmes, campus life and student stories
- Create a destination campaigns can keep pointing towards
- Keep UJ discoverable between campaign periods
Included as a value-add with any booked campaign.
04 / What the partnership can look like
UJ visible across the platform and its audience channels.
These examples show the Joburg.co.za environment and how a UJ campaign can appear within one of its audience channels.
joburg.co.za
Illustrative UJ placement
05 / Monthly campaign options
Start small. Scale when the results justify it.
Boost offers the lowest-risk starting point. Thrive adds targeted email reach, while Elevate and Accelerate support larger priorities.
Smaller first test
Boost
R10,000per month, excluding VATA focused first campaign across content, social and email.
What is included
- Pillar article inclusionIncluded
- Dedicated article1
- Organic social media post1
- Social media storyIncluded
- Boosted social media postIncluded
- Joburg.co.za newsletter sponsorshipNot included
- Joburg.co.za newsletter inclusionIncluded
- Newsletter Top 5 Events of the Week*Included
- Targeted promo mailerNot included
- Event listing, if applicableIncluded
- Competition management (optional)Included
- ReportingIncluded
Best suited to: A contained first campaign or student event.
Estimated reach25k–35k
Most popular
Thrive
R15,000per month, excluding VATEverything in Boost, with a targeted email added.
What is included
- Pillar article inclusionIncluded
- Dedicated article1
- Organic social media post1
- Social media storyIncluded
- Boosted social media postIncluded
- Joburg.co.za newsletter sponsorshipNot included
- Joburg.co.za newsletter inclusionIncluded
- Newsletter Top 5 Events of the Week*Included
- Targeted promo mailerIncluded
- Event listing, if applicableIncluded
- Competition management (optional)Included
- ReportingIncluded
Best suited to: A priority campaign that needs direct email reach.
Estimated reach40k–50k
Broader campaign
Elevate
R25,000per month, excluding VATA broader campaign with premium newsletter presence.
What is included
- Pillar article inclusionIncluded
- Dedicated article1
- Organic social media post1
- Social media storyIncluded
- Boosted social media postIncluded
- Joburg.co.za newsletter sponsorshipIncluded
- Joburg.co.za newsletter inclusionNot included
- Newsletter Top 5 Events of the Week*Included
- Targeted promo mailerIncluded
- Event listing, if applicableIncluded
- Competition management (optional)Included
- ReportingIncluded
Best suited to: A major intake, event or high-priority message.
Estimated reach60k–80k
Stronger repetition
Accelerate
R40,000per month, excluding VATEverything in Elevate, with more repeat exposure.
What is included
- Pillar article inclusionIncluded
- Dedicated article2
- Organic social media post2
- Social media storyIncluded
- Boosted social media postIncluded
- Joburg.co.za newsletter sponsorshipIncluded
- Joburg.co.za newsletter inclusionIncluded
- Newsletter Top 5 Events of the Week*Included
- Targeted promo mailerIncluded
- Event listing, if applicableIncluded
- Competition management (optional)Included
- ReportingIncluded
Best suited to: A campaign that needs sustained visibility.
Estimated reach110k–140k
The UJ Hub is included for six months with any booked campaign. Competition management is optional and any paid-media budget is agreed separately.